Walgreens Rx Cost Advisor
Walgreens Rx Cost Advisor is a new program set to release in mid 2019 that will help patients find a lower-cost alternative to their current medication. This project is part of Walgreen's broader effort to be more transparent about medication costs. The patient will receive a text message informing them of the program, and within the flow, they are shown more affordable medications that are similar to their current drug. If the patient requests to switch, a request is sent to their doctor, and their doctor will choose the best option for them. The doctor's response is sent to the pharmacy, and the prescription status is managed within a pharmacy portal created for this program.
I was responsible for designing the patient flow and the pharmacy portal. I worked closely with a UX designer and a copywriter while creating the experience. We saw the project through from start to finish—including concept development, design execution, design revisions based on customer research, and working closely with developers as they build the product.
- Creative direction
- Interactive design