Crown Fried Chicken

Crown Fried Chicken is a Brooklyn-based fast food joint. It’s a one-stop shop for a quick, no-frills, delicious meal. I elevated the brand, giving it a look that’s worthy of that crown.

I completely redesigned the brand, starting with a hand-drawn logo featuring a crown of chicken legs and hand-lettered type. I kept the brand lighthearted and fun to compliment their fast and easy approach to dining. My unique illustrations, simple color palette, and typography bring the brand to the next level.

Year

2011

Project duties

  • Branding
  • Logo design
  • Print design
  • Illustration
Using Format