Svengoolie

I was asked to redesign the Svengoolie website. I worked closely with him to design a site that embodies the same spirit of the show. I made the design playful and spooky. Sven fans had a very positive reaction to the redesign and web traffic increased drastically.

To market the site, we created a sticker set that fans can download to use on iMessage. I pitched the marketing idea to Sven and Weigel leadership, and they loved the concept. Svengoolie and I worked closely to develop strong design ideas for all of the stickers. I illustrated the set of 28 stickers we call "SvenMojis."

Project duties

  • UI/UX
  • Web design
  • Concept design
  • Marketing strategy & design
  • Illustration
Using Format