MeTV asked me to create a unique marketing campaign to bring in new viewers. I created a food truck concept to promote the network and bring in a younger, more influential audience.
“MeTV Dinner” travels to conferences and conventions to offer a multi-sensory experience to potential viewers. The food truck serves delicious MeTV Dinners and engaging shows! Patrons will select a main dish and two side dishes that will be served on a retro-inspired, aluminum TV dinner plate. MeTV plans to partner with a culinary arts school or a renowned chef to create exclusive dishes inspired by classic MeTV shows.
- Marketing strategy
- Concept design
- Print design