Reverb

Senior Product Design Manager

March 2024—Present

• Oversees multiple teams: Buyer experience, Seller experience, Trust, and Revenue
• Design strategy and direction on a variety of projects: Saving/Favoriting experience, Spectrum of Value/Value reconciliation, Reverb Outlet, Certified Pre-Owned, Reverb Price Guide, Increasing selling visibility, new shipping programs, seller navigation, a new trade-in program, and the new listing experience
• Helps shape the long-term design vision for the product, strategizes how we can incrementally get there
• Hired, onboarded, and manages mid-level to staff level designers: weekly 1:1s, performance management, career growth, mentorship, and regular design critiques
• Oversees end-to-end design— research, ideation, UX documentation, prototypes, and final UI
• Leads design reviews, brainstorming sessions, and planning workshops
• Close collaboration with product and engineering leadership to shape the roadmap 
• Uses qualitative and quantitative data to inform design vision and strategy
• Collaborates with design leadership team to create the design charter, shape Reverb design culture, and discuss tooling
• Partners with Design Systems team to advocate for new components or updated styles based on design needs

Product Design Manager

Jan 2022—March 2024

Senior Product Designer 

June 2021—Jan 2022

The Mom Project

I joined the team as the first in-house product designer after their series A funding.  My product design strategy helped the company earn $25 million in investments during their series B funding and grow 18X in revenue. We quickly saw the need for more designers, so I hired and grew the design team. 

Senior Product Design Manager

Nov 2019—May 2021

• Hired and built out a design team and created a design culture within the org 
• Weekly 1:1s, weekly design crit, and daily stand-ups
• Responsible for product design strategy
• Oversaw end-to-end design— ideation, flowcharts, UX wireframes, prototypes, and final UI design
• Responsible for creating, managing, and evolving the design system
• Close collaboration with PMs, engineers, and leadership
• Responsible for design team budget
• Drafted and established the product design career ladder
• Conducted user testing and research. Analyzed the findings and adjusted design direction to accommodate feedback
• Used research and insights to evolve the product design vision and strategy
• Creative Direction on a rebrand

Product Design Lead

Aug 2019—Nov 2019

• Created an atomic design system
• Responsible for user research, ideation, flowcharts, UX wireframes, prototypes, and the final UI design
• End-to-end design on a variety of projects: job listing management for employers, job posting experience, new community product for talent, and a new “talent cloud” product for employers to quickly hire contractors

Walgreens

Senior UI Designer, Pharmacy (Jan 2018—Aug 2019)

• Responsible for the UI for digital pharmacy checkout, B2B pharmacist dashboards, pharmacy checkout emails, and mobile experiences for patients
• Established the design direction and design language for digital pharmacy checkout
• Rebranded all of digital pharmacy checkout with a new atomic design system
• Collaborated closely with a PM, UX designer, UX research, engineering, and a copywriter in an agile environment
• Collaborated with stakeholders and cross-functional teams to ensure design direction met requirements
• Lead the end-to-end design of a mobile product and service that helps patients save on medication costs
• Participated in user testing and research. Analyzed the feedback and insights and modified design direction to better fit users’ needs
  

Weigel Broadcasting

Design Manager, Web & Mobile (Jan 2016—Jan 2018)

• Hired and managed 2 designers that were responsible for digital marketing designs, app design, and web design
• Provided creative direction and design strategy for all Weigel-owned websites and mobile apps
• Translated the branding for multiple TV stations into accessible design systems to be used on their digital products
• Close collaboration with leadership, engineers, and a front-end developer
  

Senior Web Designer (June 2015—Jan 2016)

• Designed the websites for MeTV, Heroes & Icons, Movies!, WCIU, CW25, MeTV fm, and Weigel’s corporate site
• Creative direction and design for WCIU and MeTV digital marketing campaigns
• Designed and helped launch the first MeTV mobile app
• Designed email newsletter templates for MeTV, H&I, and WCIU

Walgreens

Marketing Designer (Nov 2014—Apr 2015)

• Responsible for designing email newsletters, digital ads, social media, printed mailers, and marketing landing pages for Drugstore.com and Beauty.com (eCommerce sites that were owned by Walgreens.)
• Worked closely with a copywriter on campaign strategy
• Created the illustrations for multiple marketing campaigns when I felt it worked with the design direction
• Creative directed photoshoots for campaign photography and product photos
• Responsible for the design direction of multiple co-branded and sponsored campaigns

Scholastic

Book Designer (Sep 2012—July 2014)

• Conceptualized and designed the covers and interiors of young adult and middle grade novels
• Read the manuscripts to identify themes and significant imagery to establish the concepts and design direction for the cover art
• Collaborated closely with editors to understand the themes of the novels and confirm my design direction was aligned with their needs
• Would either illustrate the covers independently, manipulate stock imagery, hire and creative direct an illustrator, or creative direct a photoshoot depending on the cover concept
• Managed and created the design budget for each novel I was responsible for
• Created custom typography for the covers
• Created the final designs of the book jackets and prepared the files for printing
• Responsible for the interior layout design direction of chapter books, novels, and various graphic novels. Depending on my workload, I would either design it myself or hire design contractors and provide them with design direction on the interior layout design.

Fast Company

Digital Designer (Feb 2012—Sep 2012)

• Responsible for creating digital ads, marketing landing pages, digital campaigns, social media designs, and email newsletters
• Established the brand guidelines for all Fast Company brands to be used by the entire web department
• Designed website and mobile app updates when there was a need for an additional page or section
• Collaborated closely with developers as they built out my designs
• Worked closely with design leaders to learn and collaborate on design direction